If you’re planning to sell your car, those scraped and damaged alloy wheels could be costing you far more than you think. Recent research from Auto Trader has revealed some eye-opening statistics that every car seller in the West Midlands should know about.
The Hidden Cost of Wheel Damage
The numbers speak for themselves. When Auto Trader surveyed over 1,000 UK motorists, they discovered that a staggering 64% of potential buyers would simply walk away from purchasing a vehicle with severely scraped alloy wheels. Even more concerning for sellers, over a third of buyers (34%) expect significant price reductions between £250 and £500 to compensate for wheel damage.
At 24 Wheels 2 Go, we’ve witnessed this scenario play out countless times. Our manager Kris explains: “These research findings align perfectly with what we see from our customers. We regularly meet people who wish they’d taken care of their alloy damage before putting their cars up for sale. The frustrating part is that professional repairs typically cost much less than what sellers end up losing during price negotiations.”
Smart Investment, Maximum Returns
Here’s where the mathematics become compelling for sellers and car dealers in Birmingham. Rather than accepting hundreds of pounds knocked off your asking price, investing in professional alloy wheel refurbishment can protect your vehicle’s full value. Our comprehensive services at 24 Wheels 2 Go include powder coating, diamond cutting, and specialist repairs for buckled wheels, all designed to restore your wheels to manufacturer specifications.
Based in Sutton Coldfield, we’ve made our services accessible throughout the West Midlands with convenient drop-off locations and a collection service for customers who can’t visit our premises directly.
Technology That Delivers Results
We employ cutting-edge technology and techniques to ensure your wheels look factory-fresh. As Kris puts it: “For car sellers, it’s straightforward mathematics. Spend a few hundred pounds on professional refurbishment and protect thousands in your vehicle’s overall value.”
Our Recommendation for Sellers
Before listing your vehicle, follow these essential steps:
- Inspect your alloy wheels carefully – Look for any visible damage, scratches, scuffs, or signs of wear that could put off potential buyers.
- Get professional repair quotes – Contact specialists like us to understand the cost of restoration versus the potential loss in sale value.
- Consider it a smart investment – Professional refurbishment typically pays for itself multiple times over by helping you achieve the optimal sale price for your vehicle.
- Don’t let damaged alloys become a costly oversight – Remember that buyers are looking for vehicles that represent value and quality.
- Make the right first impression – Ensure your wheels reflect the same level of care you’ve taken with the rest of your car.
Ready to Protect Your Car’s Value?
At 24 Wheels 2 Go, we’re here to help West Midlands car sellers maximise their vehicle’s worth. Contact us today to discuss how our professional alloy wheel services can help you achieve the sale price your car deserves.